Showing posts with label book distribution. Show all posts
Showing posts with label book distribution. Show all posts

Friday, December 17, 2010

Unfinished Business #2

 A peek at the world of Dragon's Ark

(Second in a series)

As I wrote here a few days ago, I’m busy.

My proofread of Dragon’s Ark speeds along now, without crashes. After I print out the Adobe file for hardcopy proofreading, I close the file until it’s time to enter the corrections. Then I print out the next chapter and close the file again. Save constantly. Keep all other programs closed, except for music. Finally, at the end of every session, I send the file to my thumb drive. My Adobe program has behaved with exemplary calm and good sense.

BTW: I recommend all writers do a hard-copy, mechanical proofread (NOT a copyedit!) before you send your manuscript over to your interior designer; you can pay to have it done (by me, for example); or, you can take some proofreading courses and do it yourself, so long as you be sure to close off the creative part of your mind—lead curtains recommended--and focus strictly on the mechanics: formatting, punctuation, dropped or wrong words, essential grammar errors, misspellings and minor mistakes only.

Getting your mind in that space is hard and not everyone can do it, but it is possible. I pretend I’m Mr. Computer Voice, flatly droning along aloud, enunciating each syllable and punctuation (“Dot ... com ... Bang!). If you dropped by my office to eavesdrop, you’d think I’d gone mad.

All in all, it means less work for both you and your designer and lower costs for you! Another lesson learned by me.

Now, I’ve been closely following the self-evolution of the independent publishing field, this new model of ultra-accessible literary expression, as it unfolds into the future. Last time, I summarized the great deal of work that this independent author/publisher is doing to get his book to the world in the remote hope that it becomes a success.

As this model emerges in its jury-rigged fashion, I detect weaknesses in the structure, possibly significant ones. This piece intends to further the discussion.

First, I’ll propose that a majority of writers only have one book in them, a good book to be sure, a very useful, well-written, non-fiction work like a how-to book, a memoir of a singular experience, a modest history of one of life's obscure corners. Then it’s back to teaching, doctoring, nursing, building, governing, plumbing, chefing, etc. and all the other Work of the World, all of it more important than anything I could write.

This is one definition of Good. There may even the profoundly self-aware novelist who writes one excellent novel and says, “That’s it! I’ve said my say! See ya at the fishin' hole!” (Harper Lee comes to mind.) These individuals are to be admired, respected and maybe even followed.

Further, these writers can go on marketing and publicizing their single contribution forever and never have to worry, because that’s their thing and their proud, and satisfied as are the readers who read it. It may even provide a steady, if minor, income stream—pay down the publishing debts; pay down the mortgage; occasional dinner at Chez Panisse.

But then there’s the rest of us. The writers who can’t shut up.




What about us?

(To be continued)


(re-edited 12/18/10)



Copyright 2010 by Thomas Burchfield


Photo by Author 

Thomas Burchfield's contemporary Dracula novel Dragon's Ark will be published March 15, 2011 by Ambler House Publishing. Other essays and postings can also be read at The Red Room website for writers. He can also be friended on Facebook, tweeted at on Twitter and e-mailed at tbdeluxe [at] sbcglobal [dot] net.

Friday, December 10, 2010

The Thrill of the Hunt





“Come, Watson, come! The game is afoot!”


Sir Arthur Conan Doyle
“The Adventure of the Abbey Grange”

My wife’s smoke-sweet voice sings through the door ahead of her one cold mid-November night: “I say, Thomas! You’ve got a package!”

The package--ten uncorrected, advance review copies (meaning mistakes remain) of that roof-breaking bestseller that I know you all will line up in twos around the block to buy when it bangs into bookstores on March 15, 2011—Dragon’s Ark.

(At the exact same moment, servers everywhere will melt down into gooey rivers of silicon as you e-readers download it by the hundreds of millions, enough for me to build my mansion on the highest hilltop on Mars).

Cathi Stevenson’s cover--the snare that will grab your eye in the bookstore--is a sensation far beyond my original, clichéd expectations, an illustration so close to a scene in the novel—one she knew nothing of--that I tweaked the episode once more so cover and moment would entwine to shiver and twirl down your spine: His face, his eyes, hungry on you, a moon watching coldly as you scream, trapped, knowing it’s over, that it will be horrible and the only afterlife will be your screams. Joel Friedlander’s interior design is perfect for a story like this-elegant font, well-spaced, seems error free but for my own oversights. They both make me look so good, I almost want to write the whole damn thing one more time, but I can't.

I gasp and sprawl on my back upon the cold terra-cotta tile floor, struck down by the reality of my actions. Fear and Thrill roust about like monkeys around my heart, as though it were the highest tree in the forest.

Everything can go wrong. Nothing can go wrong. The book is great. The book is terrible. The book is everything in between, gray and forgettable. The book will sell a million copies and be despised. The book will sell zero copies and be loved. All possible movies reel through my mind, except Oprah, the Pulitzer and a visit from Homeland Security.

My wife’s fine pretty face shines upon me where I lay: “Come, Thomas, come! There is much left to do! The hunt must go on!”

The hunt for the reading world’s attention; the hunt for readers. I hunger for them. I'm looking at you. See my eyes glitter with hope?



And remember: even if I was with Random House, I'd still likely be doing this all myself.

That Saturday morn we tuck the box into the back seat of the RAV4. Elizabeth chauffeurs me to five bookstores scattered around Oakland-Berkeley, all indie stores, cozy enclaves where beloved antiquated objects still thrive.

A long line stretches along the street outside the first store. I ask someone in line the score. “Cookbook signing” and a name and title not Amanda Hesser, not The New York Times.

“Let’s go,” I growl like Parker. “They’ll look right through me, resent the interruption and forget me like flat beer. Come back later.”

But as we leave the line behind, I wish I had my postcards to pass along the row while I slap their surprised faces with the novel. Maybe it wouldn’t get me more than a shove on the beezer, but there’s no bad publicity. Not now. Not until I throw up and pass out at my first public reading (if I get a first reading; if every Bay Area bookstore doesn’t lock its doors and pull the shades against me: NO BOOKSTORE HERE!).

The next bookstore goes bingo. They’d just moved to a new spot, I haven’t shopped there in years and the place looks swell though still unpacked; the owners, friendly and interested; their duo of cats bow before me. My gut clenches when I hear I missed an event on vampire fiction the night before, the kind of happening I need to know if, to be at. I buy a John Dickson Carr novel as a token (tokens are all I have to pay in return).


On the way out, I say hopefully, “At least you’ll find me a competent writer.”

“Already looked inside.” Owner smiles. “Yeah, you are.”

Another solid drop at the next store, another famous genre shop and the most book-jammed of them all, so booked up, I tremble. What if my single effort drowns beneath the roiling paper-and-board sea of stock, like a small child in a big swamp? Oh well. I buy Joe Hill’s 20th Century Ghosts.

Store number four, late afternoon, rain low across the sky. I walk in, start my spiel: “ . . . and it’ll be out in March 2011 and it’s available through Ingram—”

Ingram” is a black magic word. The store owner’s head balloons and explodes the second it’s spoken, a match to a short fuse  Bone, blood, and gray everywhere, windows shatter, shelves topple.

I stagger out the smoking door, my garments charred and shredded: “Mmm. Guess not everyone gets their books through Ingram.” Can’t know everything, can I? I say, my chin aloft, chipper with hope. Onward, Jeeves, onward!

By the time I cross the street to the next, last store, I’m miraculously cleaned up. It goes so smoothly, I now remember nothing of what I said, probably a good thing. By now I’m out of money, the only real book I want is Le Carre’s latest, but I must walk out one book less and pray I haven’t left a retailer’s resentment behind with my creation.

On Thanksgiving, I drop a copy at an excellent store in Burbank and later, back up here, leave one at my favorite independent local store, then another at a store in downtown Berkeley, which may not work because the store’s new fiction section is a small, discrete, huddled, facing away from the
waves and walls of used books rising behind it.

You try this, you try that. If something works, you try it again. If it doesn’t, try something else. It’s not the falling down, the slammed doors. It’s the not getting up, not knocking at the next
door. Sometimes they say yes. Nobody loses all the time.

Checks from my business haven’t arrived in for awhile, so spending is a frozen stream, but the hunt goes on, the free things I can do, whether by strung-together tin cans or Internet.  Bloggers and bookstore sites, each gets the news release, then is placed on two lists, one in Word, the other in the e-mail address book. I receive my first blurb, into the news release it goes. I sit at a bar, my book and cards displayed. Like the hunter, I watch for movement, my ears open and perking: “Say, pal, what’s that you got there?”

Maybe you’ll see me, my eyes fevered and focus, my hidden tale curling a grin my face, eager to be told. Maybe you should ask. Many have. Get in line. Maybe I’ll buy you a beer.


(re-edited 12/11/10)





Copyright 2010 by Thomas Burchfield

Photo by Author



Thomas Burchfield's contemporary Dracula novel Dragon's Ark will be published March 15, 2011 by Ambler House Publishing. Other essays and postings can also be read at The Red Room website for writers. He can also be friended on Facebook, tweeted at on Twitter and e-mailed at tbdeluxe [at] sbcglobal [dot] net.